The Center for Cultural Understanding
Protocol International
TheCenter4.com

The Need for Cultural Understanding
Here and Abroad

"Knowledge of basic business and social etiquette translates into business power, an improved bottom line and personal success in today's highly competitive business arena."      Janis Cross, Business Etiquette and Protocol Consultant

We are reminded every day in all forms of communications that we, the citizens of the United states, are living in a global economy and society. Even if one is not representing a business or agency overseas, countless people from abroad are coming the the United States to assess and often purchase products and services. One may have contact with them regardless of the positions held in a company or agency. How the visitors from abroad are greeted and treated from their initial contact to the end of their stay can make a difference in an employer's success or failure in securing a business agreement

Also, many people from other lands continue to come to settle in the United States. We find ourselves living or working side-by-side with those from various cultures. Having knowledge of their culture and customs help us to understand and feel comfortable with them to create harmony in theirs and our daily lives.

It is no longer enough to be savvy about products, technology, or services to assure success in this global economy. Essential for success, both here and abroad are good business and social etiquette. Businesses from the United States have lost millions of dollars in contract negotiations with those from other countries because of their representatives' poor behavior and lack of knowledge and sensitivity of the culture, customs, protocol, or etiquette of the host country.

Protocol International can help!

Briefings and seminars can be custom designed for individuals and groups.  Interested in outclassing the competition.  If so, consider attending a workshop on international protocol and cultural awareness. Subtopics include good manners, business etiquette, social etiquette, strategies for building self-confidence, business communication, dining skills, social/business skills, and tips that make a difference.

For more information contact Janis Cross, Business Etiquette and Protocol Consultant.

Contact Information:

Janis Cross
Business Etiquette and Protocol Consultant
7 High Street
Hallowell, Maine 04347
(207) 622-9403
JANISMCROSS@AOL.COM

Contact us at TheCenter4.com